Sport and society are clearly connected, but the question of normal sport is not straightforward. What passes for social normality is constructed historically and within the context of dominant ideas, structures, institution sand behaviours: capitalist normality produces a sport in its own image,alienation, exploitation, oppression and all, albeit a sport whose forms change with the unfolding of capitalist contradictions. Sport is neither an expression of some natural competitive spirit imputed to all of humanity by bourgeois ideology nor a simple and unqualified extension of play: sport is too heavily laden with competition, routine, success and failure to be equated with the playful pursuit of pleasure.
Beyond the attribution process, other studies have found imbalances in sports coverage to the detriment of African Americans. Braddock (1978) found that White college football and basketball
players received more coverage and more positive coverage than African American players in the sports pages of the Washington Post. Andrews (1996) and Simons (2003) both found disproportionate attention paid to unsportsmanlike behaviours of African American athletes.
Wonsek (1992) found that even the commercials shown during sports events feature an overwhelmingly White world where African Americans are seldom seen and even less frequently featured. With the exception of sports-related products such as sneakers, Wonsek found that African Americans were basically absent from the sales pitches for most major product categories.
Race, Quarterbacks, and the Media: Testing the Rush Limbaugh Hypothesis David Niven Journal of Black Studies , Vol. 35, No. 5 (May., 2005), pp. 684-694
Chance does not consistently dominate the game of football, just as ability doesn’t either. It’s mostly a mixture of both, sometime one factor more dominant, sometimes the other. The thrill is that when you go to the game, you don’t know what the mixture will be this time—anything (or nearly anything) can happen. As Les Ferdinand famously put it, “I was surprised, but I always say nothing surprises me in football.
In 1921 Dick Kerr’s Ladies and every other women’s club were banned from FA-registered stadiums, setting the women’s game back seventy years. Women’s football was relegated to odd public and private spaces, parks and municipal pitches. Cut off from formal systems of coaching or finances, the game was reduced to a peripheral and rather odd-looking subculture. Having conceded the vote, European male society was in no mood to concede anything else. Women’s football, prohibited by regulation, was then diminished by the power of ideology – the widespread belief systems of a medical and scientific culture that could still be claiming in the 1920s, in a journal as august as The Lancet, that football was too rough and dangerous a game for the female body. The revival of the women’s game would have to await the discrediting of these arguments and an era in which the formal equality of the suffrage was understood as the beginning rather than the end of the matter.
If I were a boy I would wear what I want, drink beer with my friends, and then go to the stadium. I would watch the game and scream until I lost my voice. I would express my emotions freely and I would curse if something rubbed me the wrong way. If I were a boy I would challenge whoever I want, I would give everything for ninety minutes, and then I would finish the night in a bar. But I am not a boy.
Do I still have the right to do all these things? One would think that in a liberal and emancipated world, this should not be a problem. But it often enough is. The media provides the best example. While men comfortably watch a game, women appear in beer ads and supply drinks—the division of gender roles could not be clearer. Society as a whole reflects these images. Stadium owners try to help poor females by lowering the prices for them—which only reaffirms stereotypes of them being inferior. Women are pigeonholed although they have done nothing wrong.
We do not want reduced tickets or any kind of special treatment! We do not want pity and condescension, nor do we want to justify ourselves for what we do! We want to be accepted! We, and many other girls, live for soccer. We give one hundred percent during the entire game, and we try to support our club in any way we can. Is all this worth less, just because we are women? Do we really have to disguise ourselves and leave behind the last bit of femininity in order to get some recognition?
.. Why is it okay if women are treated differently because of their gender? Is this not discrimination? Do we have to stand by when others throw dirt on our name just to provoke us? Are we supposed to ignore all this just to be accepted in a man’s world?
We no longer want our intelligence, our knowledge, our thoughts, and our experiences belittled just because we have entered the apparently last male domain. Is it not sad that men feel so threatened by the mere presence of women? Men cover their insecurities through particularly tough behavior, at times making stadium visits for women unbearable. Is that really how it should be?
